Aydın Tiryaki (2026)

1. Introduction: “Multi-meter” irrationality and current chaos

The digital subscription order we are in today is an unsustainable structure that contradicts modern engineering and economic principles. When we adapt this situation to the physical world, the picture is this: Imagine that separate electricity meters are installed for your oven, refrigerator, lighting, and television at home; that you sign contracts with different companies for each, and pay each bill on different dates. Moreover, imagine “Oven Inc.” threatening to turn off your oven’s light if you don’t subscribe specifically to them, or forcing you to watch a 30-second ad just to turn that light on.

In the current situation, users are squeezed between platforms like Netflix, Disney+, YouTube, Amazon, Meta, experiencing financial and operational exhaustion (subscription fatigue). This model, which tries to generate revenue by harassing the user (ad-bullying) rather than adopting a rational utility logic, undermines the efficiency of the digital world.

2. Diagnosis: Structural problems of the system and “digital shackles”

There are three fundamental engineering errors paving the way for the collapse of the current system:

• Negative motivation and ad tyranny: Platforms, especially like Meta (Facebook), reduce ad density below “usability” levels to force users into the paid model. Trying to convince the user not with “quality” but by “disturbing” them leads to the user abandoning the system completely (churn) in the long run.
• Geographic restrictions and accessibility: While the basic promise of technology is “independence from location,” platforms imprison users to IP addresses and modems. The fact that a user cannot access the service they paid for when they go to their summer house or on a trip (as in the İnebolu example) is a design error stemming from the system viewing the user not as a “nomadic identity” but as a “fixed subscriber.”
• Idle capacity and waste: The fact that the user pays the full fee even in months when they are inactive creates a massive “idle capacity cost” in the system. Just as there should be no bill for unused electricity, there should be no fixed cost for unused digital service.

3. Solution architecture: Universal digital subscription pool (UDSP)

The solution is to accept digital content and connectivity as a basic “Infrastructure service” just like electricity, water, or natural gas. The proposed GDBS (Global Digital Billing Standard) model is built on the following pillars:

A. Integrated billing and centralized management

The user pays a single “Digital life bill” covering internet access (ISP), mobile line (GSM), cloud storage, social media, and video streaming platforms. This prevents the user from dealing with 40 different payment points and makes the “total cost of ownership” (TCO) transparent.

B. Usage-based revenue sharing (Pay-per-attention)

The collected pool revenue is distributed to platforms based on the principle of “Algorithmic justice.” The distribution formula is based on coefficients of the time the user spends on the platform, interaction quality, and content production costs.

• Result: Platforms exit the race of “how do I show more ads” and enter the race of “how do I produce better quality content to get the user’s time.” Systems producing poor quality content are eliminated.

C. Federated and legal superstructure

The system operates in a federated structure (Global supreme board -> National ecosystems) to prevent the cartelization of global giants. International law guarantees that new startups producing small but high-quality content can also integrate into this “national grid” (National Digital Billing Ecosystem – NDBE) and that giants cannot block them.

4. Ecosystem efficiency: “Frictionless” trade and stock logic

The success of this model has been proven in pioneering “Super app” models like Amazon Prime and Hepsiburada Premium. These structures bind the user to the system by eliminating friction costs that hinder trade, such as “Shipping fees.”

• System insurance (Hedging): The user feels that they receive the value of the subscription fee by watching movies on the platform (creating digital cost) during periods when they do not shop (not creating logistics cost). This balance prevents the user from feeling “I am paying for nothing.”
• Inventory and logistics optimization: Rational behaviors in home economics, such as “completing the basket with durable products (cheddar cheese, etc.) to avoid paying shipping,” are combined with digital services in this ecosystem. The user meets both physical needs (shopping/logistics) and mental needs (entertainment/news) at the most optimized cost with a single subscription.

5. Flexible pricing and “nested” layers

Instead of imposing a “one size fits all” model, the system offers dynamic pricing shaped by the user’s purchasing power and preferences:

• Economic adaptation (PPP): Fees are automatically adapted to local currencies and income levels according to countries’ “Purchasing power parity.”
• Service quality matrix:
  1. Ad preference: If the user wants to lower their bill, they choose the “Ad-supported” layer; if they want comfort, they choose the “Ad-free” (Premium) layer.
  2. Technical quality: A user wanting 8K/Ultra HD streaming and a user wanting mobile data saving pay as much as the bandwidth they use.
  3. Modular access: Packages such as news, sports, and cinema can be added and removed like “LEGO parts” into the main bill.

6. Conclusion: Declaration of user sovereignty

The digital world must exit the feudal structure where platforms declare their fiefdoms and transform into a regulated, auditable, and efficient “Democratic service market.”

This “Single meter” model we propose;

1. Relieves the user of operational burden (Portability).
2. Prevents economic waste (Pay as you use).
3. Increases content quality (Merit-based income).

Big platforms will either be part of this rational integration, or users will bury them in history as inefficient and expensive “old technology,” just as they abandoned Netflix, which was once thought to be “indispensable.”

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A Note on Methods and Tools: All observations, ideas, and solution proposals in this study are the author’s own. AI was utilized as an information source for researching and compiling relevant topics strictly based on the author’s inquiries, requests, and directions; additionally, it provided writing assistance during the drafting process. (The research-based compilation and English writing process of this text were supported by AI as a specialized assistant.)